{"id":503,"date":"2025-12-12T17:37:56","date_gmt":"2025-12-12T17:37:56","guid":{"rendered":"https:\/\/blog.courtsapp.com\/?p=503"},"modified":"2025-12-15T14:51:15","modified_gmt":"2025-12-15T14:51:15","slug":"introducing-courtsapp-the-modern-booking-platform-built-for-a-booming-pickleball-industry","status":"publish","type":"post","link":"https:\/\/blog.courtsapp.com\/?p=503","title":{"rendered":"Introducing CourtsApp, the modern booking platform built for a booming pickleball industry"},"content":{"rendered":"\t\t
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The Kitchen<\/em><\/h4>\n

A new app launching this week aims to\u00a0simplify the court booking process<\/strong>\u00a0for pickleball players \u2013 and other racket sports enthusiasts \u2013 and help facilities get the word out about their available court times.<\/p>\n

CourtsApp,<\/a>\u00a0which has been in the building phase for most of 2025, has officially launched on the\u00a0Apple App Store<\/strong>\u00a0and will have an Android app available soon. The app is currently live in the northeast and will be\u00a0expanding across the east coast and nationwide in 2026.<\/strong><\/p>\n

The AI-powered marketing and booking platform currently features\u00a0150 facilities and 1,500 courts<\/strong>\u00a0across pickleball, tennis, padel, racquetball, squash and ping pong, with the goal of eventually having\u00a0more than 50,000<\/strong>\u00a0courts on the app.<\/p>\n

The app and\u00a0website<\/a>\u00a0was started by\u00a0Daren Hornig,<\/strong>\u00a0who has a background in real estate and owns the\u00a0Port Washington Tennis Academy<\/strong>\u00a0in Long Island, New York. Hornig said he noticed a \u201csignificant technological lapse\u201d between supply and demand and the ability to let players know at a glance what court times were available at facilities in their area.<\/p>\n

He compared it to booking sites in other industries like\u00a0Expedia or GolfNow,<\/strong>\u00a0which facilitates tee-time bookings at over 9,000 golf courses globally.<\/p>\n

\u201cReal estate is a very analytical oriented business, from searching for homes, apartments or office space and comparing rates and availability,\u201d he said. \u201cWhen I started looking at how the racket sports and paddle sports industries worked and operated, I saw that there was no software out there \u2013 similar to an Expedia or OpenTable \u2013 where a player could easily see what court times are available at various facilities near them and book it. That didn\u2019t exist.\u201d<\/p>\n

Without CourtsApp, players in bigger metro areas are often having to interact with multiple booking platforms for the various facilities where they play. Hornig said he heard from many players in the New York area who had become\u00a0frustrated with the process of finding and booking a court,<\/strong>\u00a0which ultimately gets in the way of the fun of playing. CourtsApp puts it all in one place and minimizes the scheduling headache.<\/p>\n

\u201cIt’s either six phone calls or six different apps to find a location and the time we want,\u201d he said. \u201cThis integrates it and it makes it easier.\u201d<\/p>\n

A win for players and clubs<\/h2>\n

In addition to helping players easily find and book courts, CourtsApp is also a\u00a0game-changer for facilities.<\/strong>\u00a0The platform helps clubs market their court time to a broader audience of potential players.<\/p>\n

\u201cA lot of the clubs that are opening don\u2019t have the marketing sophistication necessary to properly get their product in front of the audience,\u201d Hornig said. \u201cThis isn\u2019t like Field of Dreams, where if you just build it they will come. The courts have to be marketed.\u201d<\/p>\n

That extra marketing push is particularly important when it comes to the down times that many clubs experience during the middle of the day on weekdays. Hornig believes the CourtsApp platform can\u00a0help get those less popular slots filled\u00a0<\/strong>and envisions\u00a0dynamic pricing<\/strong>\u00a0playing a key role in that effort eventually.<\/p>\n

\u201cThe price shouldn\u2019t be $48 at noon and $48 at 6 p.m.\u201d he said. \u201cThe difference in supply and demand and all the metrics say that you should lower your price at noon. And even if you got 70-80 cents on the dollar, there\u2019s still value for the clubs, because it would have been zero otherwise. It\u2019s perishable inventory \u2013 if you don’t rent the court in that hour, you’re never making up that court time. So you might as well rent that court.\u201d<\/p>\n

CourtsApp also helps the facilities from a staffing standpoint. Many clubs don\u2019t have the marketing or tech prowess that Hornig and his team bring to the table, and they don\u2019t have the\u00a0manpower or the capital\u00a0<\/strong>to market broadly.<\/p>\n

\u201cIt\u2019s often the same person who is cleaning the courts, answering the phone, manning the front desk, managing leagues and teaching lessons,\u201d he said. \u201cSo we\u2019re going to take this part off of their plate and help alleviate that concern.\u201d<\/p>\n

Rollout in 2026 will include open play finder and tournaments<\/h2>\n

Another function of the app still in development is\u00a0integrating open play.\u00a0<\/strong>Players will be able to select their level, time they want to play and be able to see all the available options in their area. They also hope to roll out a\u00a0tournament feature<\/strong>\u00a0at a later date.<\/p>\n

\u201cWe want to make it easy and convenient for both price and discovery for the player,\u201d Hornig said.<\/p>\n

For now, the focus is on bringing on more facilities up and down the east coast, with the goal of having\u00a0thousands of courts from Maine to Florida by the first quarter of 2026.\u00a0<\/strong><\/p>\n

\u201cWe\u2019re actively bringing on clubs throughout the rest of the country and will continue that effort through the end of next year,\u201d Hornig said. \u201cWe think by the end of 2026 we will have over 20,000 courts, and it will make for a great player experience. And the sooner we get these facilities signed up, the sooner we can market their courts.\u201d<\/p>\n

Hornig said the\u00a0reception from facilities has been great so far,<\/strong>\u00a0as well as their interactions with existing court booking software companies and other industry insiders.<\/p>\n

\u201cEveryone\u2019s very excited about what we\u2019re doing, because we\u2019re going to make it easier for people to play and for more people to play, which is the end goal, right?\u201d he said. \u201cWe\u2019re focused on collectively growing the game and keeping people on the courts, and that\u2019s a win for everybody involved.\u201d<\/p>\n

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The Kitchen A new app launching this week aims to\u00a0simplify the court booking process\u00a0for pickleball players \u2013 and other racket sports enthusiasts \u2013 and help facilities get the word out about their available court times. CourtsApp,\u00a0which has been in the building phase for most of 2025, has officially launched on the\u00a0Apple App Store\u00a0and will have<\/p>\n","protected":false},"author":7,"featured_media":547,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[102,90],"tags":[45,19,49,50,53,14,16,17,41,42,40,48,9,12,43,103,11,8,13,7,39,51,104,10,18,47,44,46,15,6,106],"class_list":{"0":"post-503","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-news","8":"category-partnerships","9":"tag-active-lifestyle","10":"tag-badminton","11":"tag-beginner-sports-tips","12":"tag-book-a-court","13":"tag-book-tennis-court","14":"tag-brain-power","15":"tag-connection","16":"tag-courtsapp","17":"tag-exercise-and-longevity","18":"tag-fitness-tips","19":"tag-health-beneifts","20":"tag-healthy-aging","21":"tag-heart-health","22":"tag-longevity","23":"tag-mental-health","24":"tag-news","25":"tag-paddle-sports","26":"tag-padel","27":"tag-physical-fitness","28":"tag-pickleball","29":"tag-pickleball-near-me","30":"tag-play-more","31":"tag-press","32":"tag-racquet-sports","33":"tag-rally","34":"tag-sports-for-all-ages","35":"tag-squash","36":"tag-staying-active","37":"tag-stress-relief","38":"tag-tennis","39":"tag-the-kitchen"},"_links":{"self":[{"href":"https:\/\/blog.courtsapp.com\/index.php?rest_route=\/wp\/v2\/posts\/503","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.courtsapp.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.courtsapp.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.courtsapp.com\/index.php?rest_route=\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.courtsapp.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=503"}],"version-history":[{"count":17,"href":"https:\/\/blog.courtsapp.com\/index.php?rest_route=\/wp\/v2\/posts\/503\/revisions"}],"predecessor-version":[{"id":599,"href":"https:\/\/blog.courtsapp.com\/index.php?rest_route=\/wp\/v2\/posts\/503\/revisions\/599"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.courtsapp.com\/index.php?rest_route=\/wp\/v2\/media\/547"}],"wp:attachment":[{"href":"https:\/\/blog.courtsapp.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=503"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.courtsapp.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=503"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.courtsapp.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=503"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}